Is your website really ineffective?
Is your website effective? How do you know, and what are your measurements of success? Let's say, for example, that you run a website called widgets.com. You are not happy with widgets.com's performance because it only receives an average of 10 leads per month. Ten leads doesn't sound all that impressive. But if we bring traffic into the equation, we might be able to paint a different picture. For example, let's say that on the average month widgets.com brings in 10 visitors. Suddenly 10 leads - a 100% conversion rate - doesn't sound too shabby. What you see here is not a problem of effectiveness, but rather, a problem in the amount of traffic widget.com receives. In such cases it is important to consider how you can improve the number of visitors that come to your site.